Real Results. No Bullshit.
Case studies from teams that built demand before they scaled.
B2B SaaS — Developer Tools
Starting point
Great product, zero awareness. 2 founders, no marketing budget.
What we did
Repositioned from feature-focused to outcome-focused. Built distribution through targeted content.
Result
3x qualified leads in 8 weeks. First enterprise deal closed.
Key learning
"Positioning clarity beats marketing spend."
Early-Stage Fintech
Starting point
Pre-launch. Needed to validate demand before building.
What we did
Created signal through waitlist strategy and founder-led content.
Result
2,000 waitlist signups. Seed round closed based on demand proof.
Key learning
"Demand is the best fundraising pitch."
Agency to Product
Starting point
Service business wanting to productize. No existing audience.
What we did
Built thought leadership and captured demand through educational content.
Result
100+ paying customers in first 3 months without ads.
Key learning
"Trust compounds faster than traffic."