Why Scaling Without Demand Is Bullshit
A manifesto for founders who are tired of growth theater.
01
Demand before scale.
You can't optimize a funnel that has no traffic. You can't scale a product nobody wants. Build demand first, then scale.
02
Positioning is not a tagline.
It's the reason someone should choose you over doing nothing. If you can't explain it in one sentence, you don't have it.
03
Distribution is a skill, not luck.
Good products don't sell themselves. Great founders learn to create attention systematically.
04
Momentum beats budget.
A small team with clarity will outperform a funded team with confusion. Every time.
05
Proof over promises.
Show, don't tell. One real result beats a hundred case studies from other companies.
06
Growth theater is the enemy.
Vanity metrics, impressive decks, and busy marketing calendars mean nothing if nobody is buying.