Demand Before Scale
The Zero to Hype Framework
Why traditional growth fails
You hired a growth team. Ran ads. Posted on LinkedIn. Built a funnel.
Nothing worked. Why?
Because you tried to scale something nobody wanted yet.
Three phases. One goal.
ZEROPositioning & Signal
Goal
Clarity on who you are and why anyone should care.
Common mistakes
- • Trying to appeal to everyone
- • Copying competitor positioning
- • Features over outcomes
Measurable result
A positioning statement that makes the right people lean in.
HYPEDistribution & Momentum
Goal
Get attention from people who matter.
Common mistakes
- • Chasing vanity metrics
- • Being everywhere, resonating nowhere
- • Waiting for traffic instead of creating it
Measurable result
Consistent inbound from your target audience.
SCALEConversion & Systems
Goal
Turn attention into revenue.
Common mistakes
- • Scaling before product-market fit
- • Optimizing funnels with no traffic
- • Hiring before systems
Measurable result
Predictable pipeline and growing revenue.